Comprehensive Guide to E-book Selling Sites
E-books have become a popular medium for authors to share their knowledge, stories, and expertise. Selling e-books online can be a lucrative business if you choose the right platform. Here is a detailed guide to the top e-book selling sites, including their features, pros, cons, and how to get started.
1. Amazon Kindle Direct Publishing (KDP)
Overview Amazon KDP is the largest and most popular e-book publishing platform. It offers authors the ability to reach millions of readers worldwide through Amazon’s extensive network.
Features
- Wide Reach: Access to Amazon's global marketplace.
- KDP Select: Exclusive program offering promotional tools like Kindle Unlimited and Kindle Countdown Deals.
- Royalties: Authors can earn up to 70% royalties on sales.
- Formats: Supports Kindle-specific formats (MOBI and AZW).
- Ease of Use: User-friendly interface and straightforward publishing process.
Pros
- Huge Audience: Access to millions of potential readers.
- Marketing Tools: Various promotional options through KDP Select.
- Revenue: Competitive royalty rates.
- Analytics: Detailed sales reports and analytics.
Cons
- Exclusive Requirements: KDP Select requires exclusivity.
- Competitive: High competition due to the vast number of authors.
Getting Started
- Create an Amazon KDP Account: Sign up at kdp.amazon.com.
- Prepare Your Manuscript: Format your e-book for Kindle (using tools like Kindle Create).
- Upload Your E-book: Upload your manuscript and cover, set your pricing, and select royalty options.
- Promote Your E-book: Use Amazon’s promotional tools and other marketing strategies to reach readers.
2. Apple Books (formerly iBooks)
Overview Apple Books is Apple’s e-bookstore, providing authors access to millions of iOS users worldwide.
Features
- Wide Distribution: Access to iPhone, iPad, and Mac users.
- Exclusive Offers: Apple offers promotions and features for selected books.
- Interactive Books: Support for multimedia-rich e-books with iBooks Author.
- Royalties: Up to 70% royalties on sales.
Pros
- Large Audience: Access to millions of iOS users.
- Interactive Content: Great for multimedia e-books.
- No Exclusivity Required: Freedom to publish elsewhere.
Cons
- Apple Ecosystem: Limited to Apple device users.
- Higher Barriers: More stringent formatting and content requirements.
Getting Started
- Create an Apple ID: Sign up for an Apple ID if you don’t have one.
- Enroll in iTunes Connect: Apply to distribute books via iTunes Connect.
- Prepare Your E-book: Use iBooks Author or other tools to format your e-book.
- Upload and Publish: Submit your e-book through iTunes Connect, set your pricing, and publish.
3. Barnes & Noble Press (formerly Nook Press)
Overview Barnes & Noble Press is the self-publishing platform for the Nook e-reader and Barnes & Noble's online bookstore.
Features
- Wide Distribution: Reach Nook users and Barnes & Noble’s customer base.
- Print Options: Offer both e-books and print-on-demand paperbacks.
- Royalties: Competitive royalty rates.
- Ease of Use: User-friendly platform for uploading and managing e-books.
Pros
- Brand Recognition: Association with a well-known bookstore.
- Print-on-Demand: Ability to sell physical books alongside e-books.
- Royalties: Attractive royalty options.
Cons
- Nook User Base: Smaller compared to Amazon’s audience.
- Limited International Reach: Primarily US-based audience.
Getting Started
- Sign Up: Create an account at press.barnesandnoble.com.
- Prepare Your Manuscript: Format your e-book according to Nook specifications.
- Upload Your E-book: Upload your manuscript and cover, set your pricing, and publish.
- Promote Your Book: Utilize Barnes & Noble’s promotional tools and other marketing strategies.
4. Kobo Writing Life
Overview Kobo Writing Life is the self-publishing platform for the Kobo e-reader, known for its global reach and author-friendly policies.
Features
- Wide Distribution: Access to millions of Kobo users worldwide.
- Library Distribution: Sell e-books to libraries through OverDrive.
- Royalties: Up to 70% royalties on sales.
- Formats: Supports EPUB format.
Pros
- Global Reach: Strong international presence.
- No Exclusivity: Freedom to publish elsewhere.
- Library Sales: Access to library distribution networks.
Cons
- Smaller Market Share: Smaller user base compared to Amazon.
- Less Promotional Tools: Fewer marketing options within the platform.
Getting Started
- Create an Account: Sign up at writinglife.kobobooks.com.
- Prepare Your E-book: Format your e-book in EPUB format.
- Upload and Publish: Upload your manuscript and cover, set your pricing, and publish.
- Promote Your E-book: Leverage Kobo’s promotional opportunities and external marketing strategies.
5. Smashwords
Overview Smashwords is an e-book distributor that offers authors access to multiple online retailers and library services through a single platform.
Features
- Wide Distribution: Distributes to major retailers like Apple Books, Barnes & Noble, Kobo, and more.
- Library Distribution: Access to library networks.
- Royalties: Up to 80% royalties on sales through Smashwords Store.
- Formats: Supports multiple formats including EPUB and MOBI.
Pros
- Broad Distribution: Reach multiple platforms from one account.
- Higher Royalties: Attractive royalty rates.
- Flexibility: No exclusivity requirements.
Cons
- Complex Formatting: Strict formatting guidelines.
- Less Direct Control: Limited control over individual retailer listings.
Getting Started
- Create an Account: Sign up at smashwords.com.
- Prepare Your Manuscript: Format your e-book according to Smashwords’ Style Guide.
- Upload and Publish: Upload your manuscript and cover, set your pricing, and distribute.
- Promote Your E-book: Use Smashwords’ tools and external marketing strategies to reach readers.
6. Draft2Digital
Overview Draft2Digital is a user-friendly distribution service that helps authors publish and distribute e-books to multiple platforms.
Features
- Wide Distribution: Distributes to major retailers and libraries.
- Ease of Use: Simplified formatting and publishing process.
- Royalties: Competitive royalty rates.
- Author Services: Includes formatting, universal book links, and marketing tools.
Pros
- User-Friendly: Easy to use, even for beginners.
- Broad Reach: Access to multiple platforms.
- Support: Excellent customer support and author services.
Cons
- Service Fees: Takes a small percentage of royalties.
- Less Control: Limited control over individual retailer listings.
Getting Started
- Create an Account: Sign up at draft2digital.com.
- Prepare Your E-book: Upload your manuscript and Draft2Digital will handle the formatting.
- Publish and Distribute: Choose your distribution channels and publish.
- Promote Your E-book: Use Draft2Digital’s marketing tools and external strategies to reach readers.
Conclusion
Choosing the right platform for selling your e-book depends on your specific needs, target audience, and marketing strategy. Here’s a quick comparison to help you decide:
- Amazon KDP: Best for maximum reach and built-in marketing tools.
- Apple Books: Ideal for targeting iOS users and creating interactive e-books.
- Barnes & Noble Press: Great for US-based authors wanting print-on-demand options.
- Kobo Writing Life: Excellent for international reach and library distribution.
- Smashwords: Perfect for broad distribution with higher royalties.
- Draft2Digital: Best for ease of use and support services.

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